Will AI Replace Content Writers?

Artificial intelligence (AI) has made its presence felt everywhere. You’d be hard pressed to name one industry where AI does not play a role in some way or the other.

It’s no wonder that the global AI market value is estimated to grow to $190.61 billion by 2025.

AI robot writing content
Source: Freepik

Writers, bloggers, and journalists are already using AI-driven tools like Conversion.ai, Peppertype.ai, Hyperwrite, and so on to improve their writing, catch errors, create first drafts, and avoid plagiarism. Some tools can also generate relatable short-form social media content.

But could AI take over content writing completely?

Let’s not be complacent. We never thought a small communication device that fits in our palm could become the center of our world either, did we?

The Internet appears to be divided over the question of whether AI will make content writers redundant. 

  • Some people firmly believe that advancements in AI technology will ensure that robots can write like humans but take far less time.
  • Whereas others feel that AI will never be able to replicate a human’s creativity and originality.

How does AI writing software work?

AI writing software uses natural language generation (NLG) to generate written text from data. Basically, it processes data and transforms them into English sentences.

NLG is most effective when large amounts of data have to be analyzed to garner insights.

Check out this video for more information:


GPT-3: World’s largest neural network

In May 2020, OpenAI introduced GPT-3 or Generative Pre-Trained Transformer-3, a language model that has 175 billion parameters–making it the largest neural network in the world. Currently, the company is offering private beta access to GPT-3 upon request.

GPT-3 generating text
GPT-3 generating descriptive text

Companies like Copysmith, Express Writers, and OthersideAI are already using GPT-3 to bolster their content offerings. 

  • What sets GPT-3 apart from other language models is that it has the capability to learn just like humans. It can use training data to help it learn new information. 
  • It can perform tasks like translation, answering questions, and fill in the blanks or cloze tasks.
  • GPT-3 is also able to write news articles that are nearly indistinguishable from those written by humans. People were able to correctly identify text written by GPT-3 only 52% of the time!

Many businesses are using GPT-3’s capabilities to churn out content for them while they focus on other aspects.

Check out this blog post about GPT-3–written entirely by GPT-3!

GPT-3 may be the most advanced version developed so far and not accessible to everyone, but there are many AI writing assistants available at reasonable prices.


Issues with AI writing tools

Content writers need not panic yet about becoming unemployed because AI writing tools cannot be trained on some factors that give content a human touch:

a) Judgment

AI can write pretty good short-form content when fed with smart prompts. But it struggles to write coherent, valuable, and engaging long-form content because it is limited by its prompts. It lacks the ability to write in a flow or change thought streams while writing the way humans would.

b) Variation

Good writing involves changing the structure and length of the sentences and varying the words and phrases used. AI writers are currently unable to replicate this quality of human writers to bring variety into the text.

c) Creativity

Until programmers figure out a way to train AI programs into developing creativity, AI writing tools will fall short of generating creative texts. Such tools are good at gathering facts and recognizing patterns, but they have not yet developed into an independently thinking entity. (Would it be good if they did?!)


Kurzweil’s Predictions

Here’s something highly interesting I found on the SEMrush blog: Ray Kurzweil, an inventor and futurist, made a number of predictions in the 1990s.

  • Many of them have come to pass, such as a computer beating the world’s best chess player.
  • He also predicted that computers would play a significant role in classrooms and in speech-to-text software.
Ray Kurzweil
Ray Kurzweil

Some of Kurzweil’s predictions that are yet to come true:

a) By 2029, search engines will understand the meaning of a search enquiry instead of just relying on keywords.

b) By 2029, computers will pass the Turing Test i.e. they will have human-level intelligence.

Given the speed at which technology is advancing, it isn’t unlikely that these predictions will also come true.

Kurzweil isn’t afraid of AI enslaving humans. Instead, he is excited about people being able to expand their intelligence via machines.


My opinion

While I don’t believe in the grim predictions that AI will replace content writers and leave us jobless, I do believe that in the future we will be working alongside writing robots. 

Just like Grammarly did not wipe out the jobs of proofreaders, AI writing tools will not make content writers obsolete. However, we will have to adapt to a new working environment where humans and AI are partners, not competitors.

What do you think?


Bonus article for an in-depth look at GPT-3:

https://towardsdatascience.com/gpt-3-a-complete-overview-190232eb25fd


This blog post is part of the blog challenge ‘Blogaberry Dazzle’ hosted by Cindy D’Silva and Noor Anand Chawla and sponsored by Queen’s Brigade.

38 thoughts on “Will AI Replace Content Writers?

  1. Reading your post have gotten me thinking that how the world’s best selling authors will react if they are told that AI will replace them and will write better books in the future :):)….your post is an eye opener. While automation is welcome and will become an integral part of our lives much more than it already has, I still think that art created by humans will always have the quality AI will very rarely provide. Great post, once again.

  2. Your post is an eye-opener. With the way, automation is entering into our lives, I think AI can replace us as writers as well. I am just wondering whether AI can even capture the human emotions that come with each piece? Then how will our emotional hunger be managed?

  3. This reminds me of the book Origin and how Langdon gets a guide who is an AI and when he discovers this he’s quite shocked. Interesting that someone is not worried about enslavement. Whatever arguments I have read against AI becoming more human are around enslavement. The thought of expanding the realms of human thought and brain sound so exciting!

  4. Enslavement probably doesn’t feel as close to us as job loss. The thought of AI becoming aware enough to become an independent entity and subdue humans still feels like science fiction.

  5. An acquaintance on LinkedIn responded to this post saying that humans will always be free to express their emotions through writing. Whether someone will want to read it is not known.

  6. In fact, I remember reading an article where the author describes how he tested an AI writing software by feeding it with prompts from his published novel and then asked it to write the last chapter. The results shocked the author because the AI program was able to replicate the author’s writing style and generate a chapter that was close to his original one!

  7. No, I don’t think AI can completely replace a content writer. How can a robot be original writing the articles where we put our emotions, feelings or passion? Yes, they can just help us doing our job more competently and that’s all.

  8. Coming up with ideas is one aspect that I foresee AI failing terribly at. Idea generation as phenomenon is not yet figured out by us, so I doubt AI would be able to do that. But I agree that reliance on such tools will only grow in future.

  9. Apparently, programmers are teaching robots to mimic human emotions, judgment, and behavior using specific training data. They’re not yet successful and there are some ethical issues involved w.r.t. programming in human biases. But I shudder to think what will happen if we’re indeed able to turn robots more human-like.

  10. Satabdi, your post is like an eye opener but still I believe replacement of human emotions and feelings is not possible. AI definitely can help us but can’t replace completely.

  11. This is wow and shocking at the same time. Why only content writers, how about authors whose work we love? That too will be written by AI. Helping humans can be fair but taken over completely might be scary.

  12. I have not really used AI for my content writing and have neither heard of it. But reading your article has opened a whole new concept for me to research. However I do not feel AI can replace traditional content writing though we may use their help but never completely replace.

  13. While automation is fast gaining popularity, I somehow don’t think the tool or computer or robot will ever be able to overtake humans and what we can do. At the end of the day, it is humans who make the machines. So I feel our intelligence is by far greater 😉 But we will need to work that much harder to ensure we are able to generate authentic ideas and great content so that we are not matched by a machine.

  14. Futuristic articles like yours lend a peek into the future. I feel AI will replace content writing but not creative writing, but then, you never know. Thank you for writing this useful post!

  15. I agree with you.. AI means a work of algorithm, which means it always works on instructions. While creativity is not be achieved by algorithm or else everyone could have been a writer. So yes we may be working alongside the AI, but it can’t overtake the jobs of writers.

  16. Very interesting post.
    You have given good facts on the advancement of AI when it comes to content writing.
    I feel we should welcome this change because it would help reduce the time required to generate some urgent content for some business.
    Regarding the replacement of human writers, I feel this wouldn’t be possible as AI is yet to fully tap on features like creativity, emotions, feelings, experiences, wisdom, mind functionality etc.
    As AI evolves, there would be a new set of jobs being created, so we need to always update ourselves with the latest tools and techniques.
    Just like when computers were introduced it did reduce the manual paper work in most of the offices but it also generated lot of new jobs in the field of software development, testing, DB, networking, designing, animation, editing, analysis, research etc.
    There were lot of jobs getting outsourced to India from US, Europe, Middle East etc.
    So let us be aware and move along with the developments in world without any fear or anxiety.

  17. Yes, you have a balanced view of the situation. 🙂 The important word is “yet,” and I don’t want to be dismissive of the pace of advancing technology. 30 years earlier, we could not imagine smartphones and laptops as they are today.

  18. That’s the hope! If we’re somehow able to teach AI to learn these human concepts on their own, the machines could learn to become independent of humans.

  19. Wow…my eyes have popped out. What will we do then if AI is going to write. Am sure no one would like to read only heartless data and graphics. We writers pour out our emotions and without them, I don’t think the content will be read as eagerly. Fingers crossed that we shall not be outdated soon.

  20. Getting AI to think creatively and make judgments is the tough part. From what I read, programmers are working on it and technology is only getting better day by day. So while we don’t have to panic yet, we may have to look at alternate income streams in the future.

  21. Currently, AI cannot replace writers, especially creative writers and authors of fiction/nonfiction. However, tech is growing in leaps and bounds and you never know what could happen after 30 years.

  22. It is a scary thought, yes. We can only hope that if our current jobs are made redundant, we can learn other skillsets.

  23. I remember reading a post by an author on Medium who tested an AI writing tool to see if it could write a chapter of his book. He fed the program phrases from his previous chapters and he was shocked to find that AI could generate content with a writing style that was remarkably similar to his style. If this is what AI can do now, imagine what it could do 30-50 years from now!

  24. Yes, I’m reading a lot about AI content writing these days. My feeling is that no matter how much computerised-content controls the market, humans can never be replaced when it comes to valuable content.

  25. A thought-provoking post, as much as it scares me to think that AI will replace content writers, I also feel the same that maybe we will become mutually exclusive to each other. The future is going to be different and we need to be prepared for it, I guess.

  26. AI is one part, the other part is wether furture humans will want to read content in the first place…will they have an actual machine feeding info directly into the brain so there would be no need for written content…thats me going wild with crazy ideas…very thought provoking post 👍

  27. I recall the furore it created when this came out a few years back. I feel AI cannot really replace the human touch and creativity, in the near future at least. At the end of the day, it is the algorithm of the if -> then -> else. Unless, of course, AI can be programmed to think independently. Not impossible though. Who knows!

  28. A few years back, this might have seemed impossible. Now anything can happen. But machines can’t replace humans. As you said, they can help expand intelligence.

  29. Very interesting post. I and my husband often discuss this topic. I think you are right, AI will not make content writers obsolete rather help them to create more valuable content.

  30. Whether AI or any other tool but nothing can capture the human emotions that are being poured by the writer for their readers. Your post is such a cool one.

  31. I agree, Satabdi. We will have to adapt to the new rules and rather we will have to be quick. Beautiful thought and wonderfully written. Thank you.

  32. AI cannot replace the content writers. But yes! the work can be done but we as humans will always share our thoughts and feelings via writing. fingers crossed.

  33. Honestly this article was scary to read. Though you have ended on an optimistic note, I do worry about human creativity becoming valueless and obsolete the more we rely on AI. Let’s hope that doesn’t come to pass!

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