Artificial intelligence (AI) has made its presence felt everywhere. You’d be hard pressed to name one industry where AI does not play a role in some way or the other.
It’s no wonder that the global AI market value is estimated to grow to $190.61 billion by 2025.
Writers, bloggers, and journalists are already using AI-driven tools like Conversion.ai, Peppertype.ai, Hyperwrite, and so on to improve their writing, catch errors, create first drafts, and avoid plagiarism. Some tools can also generate relatable short-form social media content.
But could AI take over content writing completely?
Let’s not be complacent. We never thought a small communication device that fits in our palm could become the center of our world either, did we?
The Internet appears to be divided over the question of whether AI will make content writers redundant.
- Some people firmly believe that advancements in AI technology will ensure that robots can write like humans but take far less time.
- Whereas others feel that AI will never be able to replicate a human’s creativity and originality.
How does AI writing software work?
AI writing software uses natural language generation (NLG) to generate written text from data. Basically, it processes data and transforms them into English sentences.
NLG is most effective when large amounts of data have to be analyzed to garner insights.
Check out this video for more information:
GPT-3: World’s largest neural network
In May 2020, OpenAI introduced GPT-3 or Generative Pre-Trained Transformer-3, a language model that has 175 billion parameters–making it the largest neural network in the world. Currently, the company is offering private beta access to GPT-3 upon request.
- What sets GPT-3 apart from other language models is that it has the capability to learn just like humans. It can use training data to help it learn new information.
- It can perform tasks like translation, answering questions, and fill in the blanks or cloze tasks.
- GPT-3 is also able to write news articles that are nearly indistinguishable from those written by humans. People were able to correctly identify text written by GPT-3 only 52% of the time!
Many businesses are using GPT-3’s capabilities to churn out content for them while they focus on other aspects.
Check out this blog post about GPT-3–written entirely by GPT-3!
GPT-3 may be the most advanced version developed so far and not accessible to everyone, but there are many AI writing assistants available at reasonable prices.
Issues with AI writing tools
Content writers need not panic yet about becoming unemployed because AI writing tools cannot be trained on some factors that give content a human touch:
AI can write pretty good short-form content when fed with smart prompts. But it struggles to write coherent, valuable, and engaging long-form content because it is limited by its prompts. It lacks the ability to write in a flow or change thought streams while writing the way humans would.
Good writing involves changing the structure and length of the sentences and varying the words and phrases used. AI writers are currently unable to replicate this quality of human writers to bring variety into the text.
Until programmers figure out a way to train AI programs into developing creativity, AI writing tools will fall short of generating creative texts. Such tools are good at gathering facts and recognizing patterns, but they have not yet developed into an independently thinking entity. (Would it be good if they did?!)
Here’s something highly interesting I found on the SEMrush blog: Ray Kurzweil, an inventor and futurist, made a number of predictions in the 1990s.
- Many of them have come to pass, such as a computer beating the world’s best chess player.
- He also predicted that computers would play a significant role in classrooms and in speech-to-text software.
Some of Kurzweil’s predictions that are yet to come true:
a) By 2029, search engines will understand the meaning of a search enquiry instead of just relying on keywords.
b) By 2029, computers will pass the Turing Test i.e. they will have human-level intelligence.
Given the speed at which technology is advancing, it isn’t unlikely that these predictions will also come true.
Kurzweil isn’t afraid of AI enslaving humans. Instead, he is excited about people being able to expand their intelligence via machines.
While I don’t believe in the grim predictions that AI will replace content writers and leave us jobless, I do believe that in the future we will be working alongside writing robots.
Just like Grammarly did not wipe out the jobs of proofreaders, AI writing tools will not make content writers obsolete. However, we will have to adapt to a new working environment where humans and AI are partners, not competitors.
What do you think?
Bonus article for an in-depth look at GPT-3: